Monday, February 20, 2012

Grow Custom: LAD Custom Publishing

Today's Grow Custom highlight is on LAD Custom Publishing (CAMEX Booth #5003).

1)      What do you see as the future of custom course materials?
LAD is very optimistic about custom materials for the future. It's a huge benefit for the professors and students, as well as the bookstores. You'll  never hear a student complaining that the professor only used 3 chapters out of a 15 chapter book. We're already seeing many new faculty make the switch to custom as the processes to do this have become much easier over the years. The digital migration has begun as well and we're helping many faculty and bookstores make the transition. Don't get left behind and choose partners that are willing to keep the bookstore as the main channel for content.

2)      What role do you see for stores with custom course materials in the future?
 LAD has always viewed the bookstore as the key channel to distribute content and we still believe that's true today and in the future. We'd like to see bookstores get much more aggressive on campus in providing information to administrators, IT and faculty about digital content and how the bookstore can facilitate the process. There are many companies like LAD that will partner with bookstores to be the expert on custom and digital on their behalf. You are the "expert" so just let everyone on campus know about it.

3)      What makes your product or service unique?  What products or services do you offer in this space?
LAD has always been known for great customer service,  high quality printed material and on time delivery, but we want bookstores to know that we can also assist them in delivering content in several different digital formats. We have a very simple solution for delivering course materials online as well as a branded iPad App that allows our bookstore partners to compete with anyone on campus trying to by-pass them. We handle all copyrights and payment of royalties, communicate with your faculty, deliver a branded print, digital or print+digital format and we still offer the industry's only true 100% Return Policy.

4)      Who should stores contact for more information?
We'd love to see you at our booth so stop by 5003 and say hello. We'll show you why over 550 campuses nationwide trust LAD for all their custom needs. Please contact Lance Liggin for more info at: or toll free 877-318-8800. Our website is:

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