Wednesday, February 22, 2012

Grow Custom: AcademicPub

Today’s Grow Custom highlighted sponsor is Academic Pub (CAMEX Booth #7028).  CAMEX is now about one week away.  Please be sure to visit the Grow Custom sponsors and learn more about where custom is headed so that you can think about the custom course material strategy for your campus.

 1)            What do you see as the future of custom course materials?
Our message has always been simple to higher education professionals: your book, your way. And through experience we know that means the future of custom course materials lies in lower prices and the largest possible selection of up-to-the-minute materials for students. Furthermore, ease of use, quality, and efficient distribution methods will continue to grow in importance.

2)            What role do you see for stores with custom course materials in the future?
Custom course materials are growing at a faster rate than the overall textbook market.  So, as custom materials increase proportionally they will help drive traffic into stores.  We also anticipate bookstore staff and management will be in a position to provide specific assistance to faculty in the development of their custom textbooks and the smarter stores will thus provide a level of 'service' for faculty that will help grow the proportion of custom materials used on campus.  A virtuous circle: the more store management support faculty in building custom materials (using platforms like AcademicPub) the more custom materials are sold in the bookstore and the better are the prospects for the campus store long term.
3)         What makes your product or service unique?  What products or services do you offer in this space?
AcademicPub is unique in its ability to aggregate pre-cleared content from many different publishers in a manner that’s not only self-service (although with ample support if requested), but easy. The inclusion of real-time copyright clearance for articles outside of the Library increases the breadth of content that can be provided immensely. At the same time this allows professors to be highly selective in creating textbooks that only have the necessary information, and this lowers costs and thereby increases the likelihood that students will actually purchase the assigned material…and learn!
4)         Who should stores contact for more information?

Todd Anderson will be attending CAMEX and would love to hear from you, you can e-mail him at

Alternatively, our Customer Service staff is ready to help:  1-888-212-3120

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