Custom is the Next Rental

There is a great article on the Grow Custom initiative in this today's Campus Marketplace.  The piece compares the current developments in Custom to what occured in college stores with Rental textbooks over the past two years.  Stores are well positioned to retain and grow market share in this space, but as with all things there is a window of opportunity.  

The Grow Custom Sponsor's page is also now live with links to each of the companies who are sponsoring this initiative and their booth number at CAMEX.  Check them out.  The new smart custom and tools to help faculty create them may not be the custom you remember.