USA Today’s Best Selling Books data reports that for 42 of the top 50 titles, the e-book editions were the most popular format according to sales data from December 26 to January 1. For e-books, “the two weeks after Christmas is what the two weeks before Halloween is to pumpkins,” says Michael Norris, an analyst with Simba Information. Norris predicts, after the post-holiday surge, e-books will see more sales in “short bursts and slow trickles” the rest of the year.
In the article, Russ Grandinetti, VP at Amazon says it print and digital sales are both up, but “digital is growing significantly faster.” He also says, “For anyone who cares about books, it’s never been a better time to be a reader. The choices have never been greater- what to read, when to read it, and how to integrate books into you daily life.”