Tuesday, December 20, 2011

ISU Bookstore sees 2-3% increase in digital sales

Iowa State University  bookstore store saw 2-3 percent increase in e-book sales on 2011, according to this article.   However, the program director says, “the print book is not dead considering sales from 2009-2010 were about the same when the amount of sales from e-books was subtracted.”

The bookstore offers comparison shopping too where they can compare prices with Amazon and halfpricebook.com and students can purchase books from any of these competitors. “Of all the students that used these comparisons, 83 percent of them bought from the ISU Book Store,” says the Director.  Price comparison remains a good way to build trust, provide transparency, and retain or regain market share for college stores. 

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