Saturday, September 24, 2011

Recent Poll Suggests Consumers are Getting Daily Deals Fatigue

Once thought of as a novelty in E-Commerce, there appears to be a trend suggesting that fatigue is settling in on daily deals. Consumers were asked whether they are tuning out of daily deal sites and 36% said yes, to a large degree, 43% said yes, to a moderate degree, and only 4% said no.

Here are some quotes from the study report:
“Consumers may love those deep discounts but they'll never respect the retailers in the morning. There are a lot of ways to build loyalty but buying it isn't one of them.”
Ryan Mathews, Founder, ceo, Black Monk Consulting

“Value is a shopper concept that extends far beyond the price. “
Anne Howe, Founder, Anne Howe Associates

“It's time for retailers to think of something other than price (quality? design?) to differentiate because, ok, we get it, you're cheap! What else makes you better?”
Lee Peterson, EVP Creative Services, WD Partners
At the end of the proverbial day, customers want to buy what they want to buy (more or less), not what companies are trying to sell them. This model might work better if there was more discretionary spending. (Then again if there was more discretionary spending, people wouldn't flock to deal sites in the first place.) All in all, the electronic deal business may turn out to be largely a flash in the pan.”

Fabien Tiburce, President, Compliantia, Retail Audits & Task Management

No comments:

Post a Comment