A recent white paper by BulbStorm discusses 10 myths and misconceptions about marketing on Facebook. Matt Simpson, developer of Facebook apps suggests asking the following questions before launching your Facebook marketing campaign.
- Am I seeking virality? If the premise of your promotion is to go viral, it’s a huge red flag. That’s not to say that a creative concept and well-built technology won’t drive organic growth. But don’t expect to spam the news feed and get away with it.
- Am I using Facebook functionality? Be careful here! Do not ask fans to post, like or comment on content on your wall or photo albums. Do not use “like” buttons as a voting mechanism. You must run your promotion through a third-party application.
- Am I collecting contact information? At the end of your campaign, you’ll have to contact your winners to distribute prizes. Remember to collect their contact info in your promotion app, because you cannot contact them through Facebook.