Higher Ed Needs to Get Mobile Platforms Right

Mobile platforms are important new tools in engaging college students, so it stands to reason that higher education should have a vested interest in the subject. However, many schools have it wrong, according to Mehdi Maghsoodnia, CEO of education technology company Rafter.

The problem is a piecemeal approach to the issue. Too often, a school creates separate apps for various departments and organizations around campus that are developed on different operating systems. The end result is a disjointed experience that students simply won’t use. In his GigaOM article, Maghsoodnia suggests schools need to an all-inclusive approach that is easy to use and captivating for students. He also understands that will not be easy.

“Professors are a notoriously stubborn group and getting them to adopt mobile platforms isn’t simple,” he wrote. “Plenty of training, education, and practice are necessary. It’s also not cheap. And then there’s the daunting challenge of trying to keep 18- to 21-year-olds engaged for more than a few minutes.”

However, mobile apps also create opportunities to engage with students, who are often already on campus and looking online for easy ways to access information. They’re also more than willing to move on when they don’t or can’t find it.

Mobile Device Management Costs on the Rise

A new study found that while business usage of mobile devices continues to rise, so do the annual IT labor costs of keeping them running. The study by Osterman Research was not aimed at higher education, but focused on mobile device management (MDM) at 117 companies with 7,000 employees using 5,000 or more smartphones. It found that IT labor costs per user rose from $229 in 2011 to $294 this year, and are projected to hit $339 next year.

Forty percent of respondents are using the BlackBerry Enterprise Server (BES) as its MDM platform, but could be looking for alternatives after Research in Motion, the firm that created the BlackBerry device and BES, was ordered to pay millions for violating an MDM patent. Switching to a new MDM means new costs for platform, hardware, and training of IT personnel, along with the possibility of new people to manage and monitor it, according to Scott Gode, vice president of product management and marketing at Azaleos, the communications provider that sponsored the study.

MDM costs are also expected to rise because of the increased functionality of new mobile systems and the IT policies that need to be developed to manage the device. Other challenges that add cost to MDM, according to the survey, are setup and deployment of the devices, training users, troubleshooting, and security.

Finally, the survey found that firms prefer cloud-based MDM solutions because they are easy to administer and maintain (69%) and costs are more predictable or even reduced (39%).

“The new MDM vendors have created their products in such a way that there is no feature dropoff if you choose cloud versus on-premise,” Gode said.

The future of mobile technology

Great video news story on the BBC last week. BBC news unfortunately does not provide links for embedded video, and you will have to sit through a 15 second advert, but the 7 1/2 minute video is worth the wait.

The story focuses on Microsoft and Intel vs. mobile technology. There is an interesting technology concept twoard the end of the clip about the Motorola Atrix -- the concept being that in the future your full computing power could be in your smartphone, which can be plugged into a desktop/laptop-type docking station. There would be dual operating systems on the device to allow operation of either device platform, but all of your documents, content, books, work, etc., goes with you wherever you go. That presents some interesting implications and opportunities, and gives new meaning to the BYOC (bring your own computer) concept for both employees and students.

My favorite quote from the video appears early on, but is true for many retailers and probably much of higher education today:

History tells us that no matter who rules the world, if they fail to adapt they die out. If the environment changes, it is a case of evolve or be replaced by newer, more nimble creatures that are more suited to the changing conditions.

The story is referring to Microsoft and Intel, but if those companies are at risk in this technology revolution, what does that mean for small retailers and educational institutions that struggle to understand technology or decide when or if they should jump in?

Mobile Devices Top Trend in Higher Ed Again

Maybe prognosticators figure if they say mobile devices will transform education enough times, it will be so. Or perhaps the 2011 Horizon Report lists it as a game-changer for education for the third straight year because the change will come as users continue to find more ways to utilize their smartphones and now tablets.

The report, from the New Media Consortium and Educause, does note that higher education continues to drag its feet in using mobile technology. It also suggests that use of electronic books will be the trend most likely to affect higher education in the coming year because the issues surrounding academic titles—availability, restrictive publishing models, and rights issues—are being resolved.

The new trends ready to become part of the conversation in the next five years are game-based learning and learning analytics, according to the report. Game-playing offers ways to develop decision-making and problem-solving, as well as using embedded educational content to enhance learning, while learning analytics will allow instructors to tailor courses for each student’s needs and gauge how well students are learning.

The New Media Consortium also designed a social media site to access the materials experts looked at in preparing the report.

Mobile usage among teens and young adults is on the rise

Nielsen has released a new report about mobile usage in the U.S. that has some interesting statistics.

In regards to texting, teens between the ages of 13-17 far surpass every other age group. Teens send an average of 3,339 texts a month or about six texts for every hour that they are awake. Young adults between the ages of 18-24 come in second at about 1,630 texts per month or about three texts per hour. For both age groups, voice activity has decreased since last year.

According to the report, these age groups are now relying on their phones for many tasks in addition to texting including: the Internet, e-mail, multimedia, games, and apps. Since the second quarter of 2009, data usage among teens (ages 3-17) has quadrupled and among young adults (18-24) it has tripled.

The increased reliance on mobile devices among these age groups presents many opportunities for the mobile industry in the future.

96% of 18-29 year olds own a cell phone

A new report from the Pew Research Center’s Internet & American Life Project has some interesting findings about the number of Americans that own technology devices. Some of the findings include:

• 85% of all Americans and 96% of 18-29 year olds own a cell phone
• 52% of all Americans and 72% of 18-19 year olds own a laptop computer
• 47% of all Americans and 75% of 18-29 year olds own an mp3 player
• 42% of all Americans and 62% of 18-29 year olds own a home gaming system

In regards to e-readers and tablets, 5% of all Americans own and e-book reader and 4% own a tablet computer. The report notes that these devices are new but they are proving to be popular with early adopters. The ownership rates of these devices among college graduates and the affluent are roughly double the national average.

The full report is available here