1/3 of US Adults Own an Ereader or Tablet

According to this study the number of adults who own either a tablet or an Ereader jumped to 29% in January from 18% in December 2011.  The ownership of devices doubled from 10% to 19% just between mid-December and early January.  This article states since there was no new Apple products during that period and assumes that a large share of the growth can be attributed to Amazon’s Kindle and B&N’s Nook.

Question: Should Retailers Own Branded e-Book Device: yea or nay?

Some retailers are opting to make or brand their own e-Book devices. Teleread reports that German booksellers Weltbild and Hugendubell launched their own device recently and following will be Waterstone, expected to launch their e-reader next year.  Bloomsbury executive director Richard Charkin says, “ You need to be able to offer both [e-books and a device] if you are to take any share of the market,” says in the story.   It is also reported that the American Booksellers Association is in talks about making its own device.  Penguin’s vice-president for digital commerce, Tim McCall agrees with this view and said it was necessary for a retailer with a digital strategy to have a reader as part of it, reported in the article.

We picked up on this commentary by Steven Lyle Jordan, an author, who disagrees with the message of this article.  “Bookstores should be making every effort to be the place people want to buy ebooks from, and read on whatever device they have. That means value-adding to the ebooks. Deals, memberships, exclusive content, customer-tailored specials… those should be their strategies.”

Should book retailers have their own devices, aim for a more device agnostic strategy, or both?  What do you see as the pros and cons of a store owned and branded device?  What do you think? 

New Readers Target the Ed Market

According to this press release, “the first-ever e-book readers for the educational market” have now arrived. The "first ever" claim is a bit of a stretch given other devices released in the past two years, such as the Entourage Edge as one example.

Apparently for the U.S. market alone (for now at least), the jetBook K-12 features “speaking dictionaries” in English and Spanish—with promise of 38 more languages to come—as well as an electronic SAT-prep course, speed-reading courses, a text-translation system, calculators, preloaded reference books in a variety of academic subjects, an audiobook player, and more.

For the world market, the jetBook Color boasts a 9.8-in. color E Ink screen, all the features of the jetBook K-12 plus “extra components based on each region’s educational system.” This seems to refer to the release’s claim that the jetBook Color will be “implemented in schools across the U.S., China, and Eastern Europe,” although no specifics are provided about any actual adoption agreements or timelines.

The devices are the result of collaboration between Ectaco Inc., a New York-based producer of handheld electronic dictionaries and translators, along with the existing jetBook line of e-readers, and China’s Hanvon Technology Co., which specializes in pattern-recognition technologies and products and also manufactures the WISEreader e-reader.

It will be interesting to see what sort of reviews post after readers get hands-on experience with these devices.

E-Readers Aren’t Ready for School Yet

College students will likely continue to watch the development of e-readers from the sidelines because the devices simply aren’t yet suited for use on campus. That’s the conclusion of a blogger for the Seattle Times, who looks at the findings from a pilot study using Amazon’s Kindle DX at the University of Washington.

After seven months of use, fewer than 40% of the computer sciences and engineering graduate students taking part in the study used the device for homework. They found the Kindle DX to be poor for note-taking, and said skimming text and looking up references were difficult.

While those are all problems that could be fixed with future upgrades, the study also suggests the digital text disrupts a learning technique called cognitive mapping, which allows readers to use physical cues, such as the location of words on the page, to help retain and recall information.

A possible solution may be found in tablet computers such as the iPad, because the Apple device is able to bolster conventional text and images with interactive and multimedia content, according to Fast Company.

Young Readers Starting to Become E-Readers

There have been a number of studies showing that college students continue to prefer using printed books when taking a class, including one from OnCampus Research. However, the OnCampus Research study also added it was a trend that may not last long as younger readers begin to get more familiar with using electronic readers.

Now, the New York Times is reporting that publishers are seeing increases in sales of children’s and young adult e-titles. The article provides details from both HarperCollins and St. Martin’s Press that show jumps in digital sales of young-adults e-books in just the first month of 2011.

One possible explanation for the increase is that price drops in the electronic devices made them attractive for younger readers last Christmas. The Times also suggests K-12 teachers may be getting reports that some K-12 teachers are beginning to allow leisure reading on the devices during homeroom or in English classes.

Initial College Evaluation of iPad Favorable

Reed College, Portland, OR, was among seven institutions nationwide to participate in the Amazon Kindle DX pilot program in 2009 that found the device didn’t meet “the needs of higher education in terms of being an alternative to paper.” Martin Ringle, the school’s chief technology officer, then put the Apple iPad through the same paces and found quite a difference, as noted in this Campus Technology piece.

Ringle and his team at Reed College are preparing a white paper detailing their results, including a test to measure the level of distraction from the iPad compared to a laptop or desktop computer. Since the 1960s, Reed has had a strong reputation for adopting technology after careful analysis, so its findings carry some weight around the nation.

The college isn’t yet ready to make every student come to class with an iPad, but is working on getting more input from faculty and students. After that, it plans to look into cloud computing using the same step-by-step approach.

Update on Kno and Other Tablets

The School Library Journal had a recap and video clip from CES this year focused on the Kno. The Kno was unveiled last year as a tablet designed specifically for education. Initially something of a disappointment, the company has come a long way. Kno is a spin-out of Chegg, the textbook rental company. While textbook rentals have existed on a number of college campuses for more than 40 years, it is really Chegg's entry to the market less than 3 years ago which has led to the dramatic adoption of rental as a standard business model across the U.S. textbook market. With preliminary content from some of the largest textbook publishers, it will be interesting to watch where Kno goes in the coming year and how the company will chose to work with educational institutions and the college store community. The School Library Journal provides some additional updates on the device.

The journal also has another story on tablets and CES this month. The piece covers a range of the devices and discusses their implications for education and text.

Gartner’s e-reader predictions

An article from ElectronicsWeekly.com discusses some stats from a new Gartner study. Gartner predicts that e-reader sales will reach 6.6 million units in 2010, an increase of 79.8 percent from 2009. In 2011, sales could surpass 11 million units which would be a 68.3 percent increase from 2010.

Gartner says that e-readers will need to maintain a price advantage because few consumers are likely to buy both an e-reader and a tablet.

Interview with James McQuivey, Forrester Research

The Beyond the Book website features an interesting discussion with James McQuivey, Vice President and Principal Analyst at Forrester Research, about the events that have occurred in the publishing industry over the last year and what we can expect in the future as e-readers and e-books take off.

The audio of the discussion is available here.

Fairfield Public Library’s Technology Petting Zoo

Here is an example of a library that is making technologies available to patrons via a Technology Petting Zoo. Fairfield Public Library in Connecticut has an Amazon Kindle, Apple iPad, Barnes & Noble Nook, and Sony Reader on display so that patrons can test out the devices before purchasing their own. Library personnel are also available to answer questions about the devices. The library plans to add additional devices as they become available to help its patrons become more informed consumers.

Survey finds 21 percent of book buyers own an e-reading device

A recent Publishers Weekly article discusses the results from the Codex Group’s national book shopper survey. The survey found that 21 percent of book shoppers now own a dedicated e-reader or tablet. This increase can be attributed to the launch of the iPad and the decrease in the price of the Kindle. By next summer, Codex estimates that 36 percent of adult readers will own devices.

The survey also found that 26 percent of adult book buyers already read digital books and an additional 34 percent of book buyers are willing to try digital books. This means that up to 60 percent of all adult book readers could choose to read in digital format. Another 14 percent of adult book buyers said that they would never read a book in digital format.

To read more about the survey, you can view the article here.

Holiday Gift Guide to eReaders

eBookNewser has compiled a Holiday Gift Guide to eReaders that you may find helpful. It features a listing of all the e-readers and tablets that are on the market this holiday season. The guide includes a little bit of information about each and the associated price tag.

e-readers expected to be a top seller this holiday season

E-readers are expected to be a popular gift this holiday season and many e-reader companies have expanded the distribution of their devices to stores like Target, Best Buy, and Walmart. In addition, Amazon, Borders, and Barnes & Noble, have come up with new ways to promote their devices on the web or in the stores.

In an article from The New York Times, Peter Hildick-Smith, president of the Codex Group, says, “This is the tipping-point season for e-readers, there’s no question. A lot more books are going to be sold in e-book format. It also means that a lot fewer people are going to be shopping in bookstores.”

Forrester Research predicts that about nine million e-readers are currently in circulation in the United States and this could increase to 10.3 million after the holidays.

As mentioned previously, according to a survey by the Consumer Electronics Association, e-readers rank fifth on the holiday wish lists of adults.

Delta Electronics to work on 3D e-paper in 2011

According to a posting on E-Reader-info.com, a company called Delta Electronics will soon begin mass producing color e-paper displays. The company says that their screen has a faster refresh rate than E Ink displays. Delta Electronics also says that 3D e-paper is possible and it will be a major focus for the company in 2011.

Using e-readers to assist students with reading disabilities

A recent Education Week article discusses how e-readers may be able to help students with dyslexia and reading disabilities. To date, there is not much research to confirm that e-readers can improve reading skills but the devices are still evolving and many educators believe that there is true potential. Some of the benefits that e-readers on the market today can provide are: text-to-speech functionality, the ability to change the size of the type, and a built-in dictionary that can help students look up words and pronunciations. In addition, children may feel more comfortable using the devices in front of their peers because e-readers were not specifically designed for students with disabilities, students may need less assistance from teachers and parents, and the devices could help reduce the time it takes for students to receive the content they need in the format that they require.

Along with these benefits, there are additional capabilities that could be added to e-readers to make the devices more powerful. David H. Rose, the founder and chief education officer for the Center for Applied Special Technology, says, for now it is imperative to bring together the manufacturers of e-readers, as well as educators, policymakers, and experts in educational technology, to determine what features e-readers could and should include.

Lotta Larson, an assistant professor of curriculum and instruction at Kansas State University, pointed out that professional development will also be required. "I don't think the e-reader in itself is going to make a difference, but if it's used with effective instruction, then it can make a huge difference.”

As the devices evolve and more experiments are implemented, we can expect that additional research will be conducted to determine if e-readers can improve reading skills and assist those with reading disabilities.

Results from NACS’ OnCampus Research study about e-books and e-readers

NACS’ research division, OnCampus Research, recently conducted an e-book and e-reader survey to find out how much college students are accessing e-books and the devices that they are using. Highlights from the report can be found here.

The study produced many interesting findings. In regards to e-book purchases, 13 percent of college students said that they purchased an e-book within the past three months. Of the 13 percent, 56 percent said that the primary reason for their purchase was that it was a required course material for class.

In regards to devices, eight percent of college students currently own an e-reader or an Apple iPad. Of the 92 percent that do not own a device, five percent plan to make a purchase in the near future and another 36 percent are unsure if they will buy one. The primary reason that 42 percent of students gave for not wanting to purchase a device was that they prefer print books. An additional one-third of the students said that they were not sure how an e-reader device would benefit them and 18 percent said that the device was too expensive or they were waiting for prices to drop.

These stats show that interest in e-books and e-readers is growing but the majority of students still prefer print or do not yet see the need for a device. This is likely to change as the technology progresses, the prices for e-readers come down, and the benefits are realized. In addition, the students in college today tend to have a lower preference for digital than the students a few years younger. As these students enter college in the next few years, we will likely see a significant change in preferences.

Color E Ink e-reader to be released in China

Earlier this week, Hanvon Technology announced that it will be the first to sell an e-reader with a color E Ink display. The device will be available in March 2011 in China and it may be available in the U.S. in the future.

It is important to note that the screen will feature muted colors and not vibrant colors like a LCD screen. Color E Ink is created by placing a color filter over the black and white display. Like the black and white version, color E Ink will not be able to handle full-motion video because of the slow refresh rate. However, the device will still include a long battery life and the ability to read in the bright sunlight.

According to an article in The New York Times, Amazon and Sony plan to wait until the color E Ink technology matures before adding it to their devices. Steve Haber, president of Sony’s digital reading business division, noted, “On a list of things that people want in e-readers, color always comes up. There’s no question that color is extremely logical. But it has to be vibrant color. We’re not willing to give up the true black-and-white reading experience.”

Study finds digital books could make up 25% of book sales by 2015

An article from The Bookseller.com discusses a new digital study that was conducted by Bain & Company. The study included 3,000 people from the U.S., France, Germany, Japan, Korea, and the United Kingdom. The study found that up to 25% of books will be sold in digital format by 2015 and 15-20% of consumers will own e-reader devices. The study also showed that the switch to digital will occur more rapidly in the U.S. and Korea.

In terms of profit, the study found that digital could represent 20-28% of book industry profits. However, this will be dependent on innovation of the content and operating methods. The study noted, “Experimenting with new formats - non-linear, hybrid, interactive or social - is where opportunity lies.”

E-readers rank fifth on holiday gift wish list

According to a study by the Consumer Electronics Association, this holiday season spending on consumer electronics gifts will reach historic highs despite an overall decline in gift spending. In fact, three of the top five items on holiday gift wish lists of adults are for consumer electronics. E-readers made the list at number 5. The full list includes:

1- Peace/Happiness
2- Notebook/Laptop
3- iPad
4- Clothes
5- E-reader

20 years of e-readers

A recent posting on CNNMoney.com features a slideshow of some of the e-readers that have hit the market over the past 20 years. The slideshow includes the first e-reader, Sony Data Discman, which was released in 1991 and designed to read audio CD’s and CD-ROMs. You can view the full slide show here.