This week B&N and Lulu.com announced a partnership to help self-publishing authors more easily publish and distribute their works via NOOK eReader. Lulu.com is a self-publishing company with 1.1 million authors and 20,000 titles in their catalogue each month. The company provides a publishing services for writers in exchange for a percentage of profits. "This partnership is another step in our passionate effort to help Lulu creators reach more readers and sell more books," says Bob Young, Founder and CEO of Lulu. Barnes &Noble VP of eBooks, Jim Hilt commented: "We are excited to partner with Lulu.com to bring its catalog of fantastic eBooks to our rapidly growing community of millions of NOOK owners and readers.