Saturday, February 12, 2011

E-tailers Ready to Increase Tech Budgets

Online retailers are making plans to increase their technology budgets this year, according to Forrester Research’s 2011 Online Retail Technology Investment Outlook, which polled 63 U.S. e-tailers about their technology investment priorities for the year.

Integration with back-end systems for order management and accounting systems was the leading priority, up to 63.5% from 31.6% a year ago. More than half of the respondents are considering investment in mobile commerce, while another 24% plan to upgrade their e-commerce platforms in the next 18 months.

Site usability and design are another area of importance, with 70% of the e-tailers responding saying it will be an area of concern for 2011.

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