Parents Prefer Print, But Kids Like E-Titles

Parents would rather read printed books to their children and believe their kids like the print option as well, according to a new study by the Joan Ganz Cooney Center at Sesame Workshop. Perhaps not surprisingly, the center also released information suggesting kids actually like e-books better.

The two studies, which are scheduled for publication at the end of the summer, found that reading comprehension and engagement for the children between print and electronic formats were about the same, but children tended to be more distracted by interactivity features in the electronic titles.

“Just to get kids engaged with books, enhanced e-books have their place,” Cynthia Chiong, lead researcher on the study, said to Digital Book World. “If they want their children to work on reading skills or vocabulary, they may want to choose an e-book or enhanced e-book that is more literary focused.”

Earlier studies have suggested parents are concerned about how much time their children spend in front of an electronic device, whether it’s a computer, e-reader, or tablet. Parents should focus on the text and story when reading to children, according to Chiong.

“It could be more effective for parents to say, ‘Hey, let’s read through the store first and then let’s read through it again,’ to experience all of the interactive levels,” she said.

Tablet Computers in the Classroom

This short YouTube video shows how a class at True Light Middle School in Hong Kong used tablet computers to learn English.

The class was divided into teams and assigned the task of writing an acrostic poem, a poem that uses the first letter, syllable, or word of each line to spell out a word or a message.  Students had to use the tablet to write and create a video of the poem, and then present it to the class.

Research Shows More Students Are Reading

There’s been a lot of noise in the press about people reading less, how the book is dead, and that’s leading to the decline of civilization in general. But Justin Marquis, professor of educational technology at Indiana University, reported in a recent blog post for Online Universities that the tide just might be turning.

Marquis points to research done in 2007 by the National Endowment for the Arts that showed reading was on the decline. It suggested college freshmen were not reading for pleasure and that online reading wasn’t helping.

Fast-forward five years and that just might be changing. The Pew Internet & American Life Project’s release of findings in April indicating young people are now actually reading more, and e-readers are part of the reason. The report implies availability of e-reading devices coupled with decreasing e-book prices is having a positive effect on student reading habits.

Marquis isn’t claiming the fight is far from over. In fact, while pointing out the many benefits of higher levels of reading among young people, he also documented that the number of Americans over the age of 18 who had read no books at all in the 12 months before the survey. 

Apple, Publishers Fire Back at DOJ

A number of legal experts have said Apple will beat the rap when it comes to the Department of Justice’s price-fixing lawsuit over the agency pricing model of e-books (see the blog post from April 22). Now, the computer giant has weighed in, contending the case against it is without merit.

Apple refutes every charge, according to a report in MacNewsWorld, and argues it negotiated individual deals with publishers, which actually enhanced e-book competition. The company also claimed that Amazon created a monopoly in the e-book market and, by entering the field, Apple helped to spur the growth of e-book titles.

But Yasha Heidari, managing partner of the Heidari Power Law Group, seemed unimpressed.

“It’s just a way of trying to get away from the underlying merit of the case,” Heidari told MacNewsWorld. “The whole thing about antitrust law is, it’s very complex, and once you get very big and powerful, you’ll try to get around it. The question is whether or not Apple is trying to get around it.”

Now, both Penguin and Macmillan have also fired back. the two publishing firms have joined Apple in fighting the lawsuit and recently filed responses that dispute all claims against them, including the one suggesting the publishers met secretly over dinner to devise the agency model.

In the 26-page Macmillan rebuttal, CEO John Sargent claims he “dined once or at most twice with peers from certain other publishing houses, but these dinners were social in nature. No conspiracy was hatched over any such dinner.”

Penguin used its 74-page response to target Amazon, calling the online retail giant “predatory.” The publisher also claims it chose to cooperate with Apple because the iPad allows for enhanced books, which the Kindle does not and suggests the agency pricing strategy allows greater competition in the e-book market.

No Love for Less Restrictive DRM Standard

A new idea for how to work with digital rights management (DRM) was posted recently on the International Digital Publishing Forum. Bill Rosenblatt of GiantSteps Media Technology Strategies proposed a “DRM-light” standard that would have some restrictions, but would not get in the way of a user’s experience, such as used with iTune’s FairPlay DRM.

While the middle course that tries to provide solutions to both publishers and users seems like a good idea, Chris Meadows, senior writer for TeleRead, just isn’t buying it.

Copyright holders see DRM as a benefit that protects their work. Meadows also points out that “DRM-light” would actually be a step back for publishers already committed to DRM-free titles.

“We don’t need a ‘kinder, gentler DRM,’” Meadows wrote in his TeleRead blog post. “It would only serve as a crutch to let media companies cling longer to the illusion that DRM is helpful. We can already crack DRM on e-books—or bypass it by scanning paper books in. DRM is no barrier to the tech-savvy, and only hinders the non-tech-savvy. It’s only a needless frustration. Admit it and move on.”

Can Kindle Ad Sales Lower E-Book Prices?

Amazon has turned selling items at a loss into an art form, particularly when it comes to books. But selling in-book advertisements on its Kindle devices just might put the company in an even stronger position with its competitors, according to a blogposted by Joe Wikert.

The retail giant has shown it is more than happy to lose money on the price of bestsellers. However, Kindle advertising could provide Amazon with the additional revenue to take e-book prices even lower.

“Make no mistake about the fact that Amazon would love to see e-book pricing approaching zero,” Wikert wrote, adding that the Kindle Owner’s Lending Library program is already approaching free e-books.

Amazon is already selling advertising on some of the Kindle models, offering those models at very attractive prices to consumers. There are even rumors that Amazon plans to sell ad space on its Kindle Fire’s welcome screen. Wikert adds there’s nothing stopping Amazon from using in-book advertising, while offering ad-free editions at higher prices.

Amazon will keep 100% of the ad revenue it sells on both device and in-book advertising, padding its bottom line and giving the company even more leverage when it comes to negotiating wholesale list price with publishers. Wikert says he believes other e-book retailers will not be able to sustain the losses to effectively compete.

“Why wouldn’t Amazon follow this strategy, especially since it helps eliminate competitors, leads to market dominance, and fixes the loss-leader problem they currently have with many e-book sales?” he asks.

Kahn Talks About His Academy

Sal Kahn has gone from a successful career as a hedge-fund analyst to creating an "academy" that has six million visitors a month viewing his academic videos on everything from algebra to French history. Even Microsoft co-founder Bill Gates has been impressed.o:p>

"At 3,000 lessons online, Sal's personal ability as a teacher is remarkable," Gates said in this USA Today profile of Kahn. "Bringing this kind of creativity and new assessment tools for teachers could make a profoundly positive different in education."o:p>

Kahn talks about his Academy an dhow it started in this video.