Course Manager App Does Its Job Well

There are many things the Course Manager app from iTunes U does not do. It does not integrate with learning management systems. There are no discussion boards or blogs. There are no assessments or gradebooks. Plus, it only works on Apple devices.

On the other hand, Joshua Kim reports in his Inside Higher Education blog that it looks good and runs well. He also points out that it’s a curricular content-consumption experience that should be viewed as a supplement to a learning management system.

“Mostly, the whole experience on the iTunes U app just feels smooth and polished,” Kim wrote. “Content is easy to find, everything opens up quickly, and everything is logical and seamless.”

In an earlier post, Kim suggested curriculum content consumption supports the way students learn and that because it’s so easy to use, the iTunes U app should not be ignored.

“The fact that Course Manager and iTunes U is free to use, works with all sorts of text documents, handles video beautifully, allows for easy content downloading (hence offline viewing), and works great on an iPhone should make the incumbent coursepack platform providers take notice,” he wrote. “The iTunes U app is a significant threat to their business models.”

iTunes U Course Manager Just Might Be Big

Apple’s iTunes U Course Manager is a web-based tool that allows instructors to create “courses” that can be downloaded and synced to the iTunes U iPad app. That could be a very big deal for higher education if the platform can jump a couple of pretty big hurdles, according to Joshua Kim in a Technology and Learning blog post.

Courses created in the platform can include documents, audio, and video files, which can be read on whatever iPad app a student chooses. The information can be viewed both online and offline, provides additional features that allow students to create and share study notes, and enables course materials to be delivered to students without going through a third-party publishing platform.

The biggest obstacle to making this work on any scale is also the most obvious: Students have to be hooked into an iOS device, preferably an iPad. The student experience on an iPad is great, according to Kim, but those students without Apple devices are out of luck.

Another concern for Kim is students will have to go outside the Apple setting at some point because the platform separates content for iOS devices from the creation of blogs and discussion boards that appear on learning management systems.

“Despite these challenges, I see the evolving Course Manager and iTunes U Courses as a compelling development,” Kim writes. “We have struggled to find a robust way to deliver a combination of text and multimedia curricular content that is organized around a course narrative to mobile devices. Apple seems to be offering us, or at least those of us in the Apple universe, a solution.”

EPIC 2020: A Bleak Future for Higher Ed

William Sams, recently appointed interim associate provost for information technology and chief information officer at Ohio University, has a rather dark view of the future of higher education.

In his world, campuses will be reserved for the ultra-wealthy or athletically gifted because most college degrees will have been replaced by badges earned through free online courses. In addition, Apple will buy Amazon to become a learning resource giant, Google will deliver free online classes called Evolving Personal Information Construct (EPIC) where students can earn those badges, and all of it will happen by 2020. Sams presented his observations in a web video called EPIC 2020 (embedded below).

“It’s not my sole objective to be right or wrong here, but to get people talking about things that need to be discussed,” Sams told eCampus News. “All of us are trapped in the paradigm of how things have been, the system we’ve existed in all our lives. A lot of [educators] have a worldview that makes it impossible for them to even see solutions to problems that exist today.”

In the video, Sams predicts Congress will eliminate Pell Grants next year, students will demand colleges only charge for learning assessment, and new funding will go to free online learning platforms to fill the void left by the disruption of traditional higher education. In addition, Apple buys Amazon to create the world’s largest content-distribution site, called Applezon.

“I see some of those things happening,” Martin Van Der Werf, a blogger for The College of 2020 ed-tech site, told eCampus News. “They won’t replace higher ed altogether, but serve some pockets of higher ed. The video is almost a work of science fiction, and the value in sci-fi is that it helps you image worlds that don’t exist yet. Sci-fi stories draw plausible scenarios that make you think of what is possible, and that’s why this video might be valuable.”

One of Sams’ projections is already starting to come to fruition. On July 10, Google launched its first free online class, called Power Searching with Google. Students will use Google+ groups to discuss class materials and will earn a certificate when they finish the course.

Apple, Publishers Fire Back at DOJ

A number of legal experts have said Apple will beat the rap when it comes to the Department of Justice’s price-fixing lawsuit over the agency pricing model of e-books (see the blog post from April 22). Now, the computer giant has weighed in, contending the case against it is without merit.

Apple refutes every charge, according to a report in MacNewsWorld, and argues it negotiated individual deals with publishers, which actually enhanced e-book competition. The company also claimed that Amazon created a monopoly in the e-book market and, by entering the field, Apple helped to spur the growth of e-book titles.

But Yasha Heidari, managing partner of the Heidari Power Law Group, seemed unimpressed.

“It’s just a way of trying to get away from the underlying merit of the case,” Heidari told MacNewsWorld. “The whole thing about antitrust law is, it’s very complex, and once you get very big and powerful, you’ll try to get around it. The question is whether or not Apple is trying to get around it.”

Now, both Penguin and Macmillan have also fired back. the two publishing firms have joined Apple in fighting the lawsuit and recently filed responses that dispute all claims against them, including the one suggesting the publishers met secretly over dinner to devise the agency model.

In the 26-page Macmillan rebuttal, CEO John Sargent claims he “dined once or at most twice with peers from certain other publishing houses, but these dinners were social in nature. No conspiracy was hatched over any such dinner.”

Penguin used its 74-page response to target Amazon, calling the online retail giant “predatory.” The publisher also claims it chose to cooperate with Apple because the iPad allows for enhanced books, which the Kindle does not and suggests the agency pricing strategy allows greater competition in the e-book market.

True Cost of iPad Textbooks Considered

A couple of months ago, an infographic from the San Jose Mercury Newsdetailed the cost of switching students from traditional textbooks in four core secondary school courses to two digital books through Apple’s iBooks. The graphic showed how using the iPad textbook program would cost an estimated $36,000 over four years, more than three times the amount spent for print books over a six-year stretch.

About the same time, Lee Wilson, president and CEO of PCI Education, used a graph in one of his blogs that showed the annual cost of a printed textbook per student per class was $14.26, while the iText would cost a school $71.55 per student. It’s not that Wilson was against using the technology in the classroom. He was just pointing out how unrealistic it is to think schools have the funds to implement such a program.

In a later post, Wilson noted that the actual difference in cost may actually be even higher. One reader pointed out that the lifespan of an iPad is closer to two years than four, while another questioned Wilson’s initial assumption that five books would be used by a student during a school year, saying seven or eight is much more likely.

Wilson says he would like to make the case for digital in the classroom as a powerful learning tool that is worth the cost. But he’s quick to point out that objective data on improved outcomes is only just becoming available.

Responses to Apple's E-textbook Announcement

Here’s a collection of responses from campuses that came after Apple’s E-textbook announcement.  Here are the brief summaries and to read entire responses click here.

“More professors will try making custom textbooks for their courses.”

“Making it easy-to-create books will help authors keep textbooks more up-to-date.”

“Alumni offices and other departments can now enter the e-book world.”

“Apple’s announcement is far from revolutionary, and in fact locks content in the company’s products.’’

“Apple will likely refine its e-textbooks over time, as it did with the iPod and iPhone.”

“The spotlight on e-textbooks will help all players.”

Probably the key takeaway at this stage is that Apple's foray into e-textbooks will help further accelerate awareness and adoption of digital course materials.  A great thing for companies and retailers that are already positioning themselves in that direction.  Perhaps not so great for those who still think digital does not matter.

Apple's Major Education Initiative

You can watch Apple’s video that announces three new products that Apple hopes to be a disruptive technology to education.

The first product is called iBook 2, a free app, features digital textbooks for students.  Apple states that they are currently working with some publishers including Pearson, McGraw-Hill and Houghton Mifflin Harcourt, all of whom have signed on to provide e-books to Apple’s digital store.

The second product is called the iBooks Author, also a free app, that lets authors and publishers create interactive digital textbooks.  The app is basically a powerful tool that allows text, videos, references, and interactive images to be easily embedded into the digital books. 

The final new product is within iTunes U and lets teachers plan their curriculum and gives the ability to communicate with their students.

According to Apple, all of the products are aimed to student engagement and revolutionizing the way students learn.

Apple Rumors

Couple of Apple rumors to report for this post.   First, Digitimes reports that Apple will introduce two versions of its new iPads next month at the Macworld/iWorld conference.  According to CNET, sources working with Apple says the new models will target the mid and high end customers, while keeping iPad 2 to compete with the Amazon Kindle Fire.

The second rumor floating around is that Apple is going to make a big announcement at the end of this month related to Apple’s entry into the textbook market.  According to this article, the event is expected to be held in New York City due to the concentration of publishers headquartered there.  Sources say the announcement will be focused on iTunes University, a content sharing platform, and iTextbooks.

Jobs Wanted to Transform Book Industry

Steve Jobs' new biography talks about how Mr. Jobs wanted to transform the textbook industry, according to this NY Times article.  The story talks about how Mr. Jobs met with the major players in the publishing industry to discuss how publishers could bypass the costly process of state certification of textbooks for K-12 if books were published on the iPad.  Mr. Jobs is quoted as saying, “ We can give them an opportunity to circumvent that whole process and save money.”  The idea, according to the biographer,  was to employ textbook writers to develop digital versions of their textbooks on the iPad.

In some ways, this sounds much like the type of work that Inkling is doing -- working with some of the top textbook publishers and taking a number of top textbook titles and moving them into the Inkling platform.  That platform at least initially is mostly focused on delivering its content to the iPad environment.  Parts of the business model within Inkling, and how they source some aspects of development, are quite interesting.  Seeing some of Steve Jobs' vision here play out within Inkling is not a big leap, as the CEO of Inkling, Matt McInnis, is a former Apple employee. 

Such developments should again give college stores pause.  The stores have value to provide to these transactions, but how do they become integrated into the new channel for content distribution? 

Remembering Steve Jobs (1955-2011)

As most folks are probably aware by now, co-founder of Apple, Steve Jobs, 56, passed away Wednesday after fighting with cancer for many years.  Jobs took a medical leave from Apple in January and stepped down as chief executive in August. 

Here are some of his famous quotes to remember him by.

“I want to put a ding in the universe.”

“Sometimes when you innovate, you make mistakes. It is best to admit them quickly, and get on with improving your other innovations.”

“Being the richest man in the cemetery doesn’t matter to me … Going to bed at night saying we’ve done something wonderful… that’s what matters to me.”

“My job is not to be easy on people. My jobs is to take these great people we have and to push them and make them even better.”

“We made the buttons on the screen look so good you’ll want to lick them.”

“You can’t just ask customers what they want and then try to give that to them. By the time you get it built, they’ll want something new.”

“Innovation distinguishes between a leader and a follower.”

“We don’t get a chance to do that many things, and everyone should be really excellent. Because this is our life. Life is brief, and then you die, you know? And we’ve all chosen to do this with our lives. So it better be damn good. It better be worth it.”

“Almost everything–all external expectations, all pride, all fear of embarrassment or failure–these things just fall away in the face of death, leaving only what is truly important. Remembering that you are going to die is the best way I know to avoid the trap of thinking you have something to lose. You are already naked. There is no reason not to follow your heart.”

“Here’s to the crazy ones, the misfits, the rebels, the troublemakers, the round pegs in the square holes… the ones who see things differently — they’re not fond of rules… You can quote them, disagree with them, glorify or vilify them, but the only thing you can’t do is ignore them because they change things… they push the human race forward, and while some may see them as the crazy ones, we see genius, because the ones who are crazy enough to think that they can change the world, are the ones who do.”

“In most people’s vocabularies, design means veneer. It’s interior decorating. It’s the fabric of the curtains of the sofa. But to me, nothing could be further from the meaning of design. Design is the fundamental soul of a human-made creation that ends up expressing itself in successive outer layers of the product or service.”

“Your time is limited, so don’t waste it living someone else’s life. Don’t be trapped by dogma – which is living with the results of other people’s thinking. Don’t let the noise of other’s opinions drown out your own inner voice. And most important, have the courage to follow your heart and intuition. They somehow already know what you truly want to become. Everything else is secondary.”

“I’m as proud of what we don’t do as I am of what we do.”

“Quality is more important than quantity. One home run is much better than two doubles.”

“Innovation has nothing to do with how many R&D dollars you have. When Apple came up with the Mac, IBM was spending at least 100 times more on R&D. It’s not about money. It’s about the people you have, how you’re led, and how much you get it.” - Fortune, Nov. 9, 1998

Concerns Partly Cloud-y for the Future

Apple CEO Steve Jobs demoted the personal computer to “just a device” when he announced the launch of iCloud computing at the recent Worldwide Developers Conference. Jobs might be correct, but a March 2011 study commissioned by Qwest Software suggests that while higher education leaders see cloud computing in their future, they aren’t as certain of how to make it happen.

In Pulse on Public Sector Virtualization and Cloud Computing, potential cost savings were cited as the biggest incentive for adopting cloud computing to a third of the participating institutions. However, a third also said security breaches were the biggest obstacle. All told, about half of the schools surveyed were optimistic about the prospects of cloud computing.

“There are some challenges around security, funding, and around access, but all those things can be tackled," Paul Christman, vice president of sales for Qwest’s Public Sector division told Campus Technology. “Of the three market segments in this survey, the feds are driven by mandates, the states by cost savings. But education is really driven by what this can do, what this can accomplish, and what this can’t accomplish in some other way. The search for the positive [aspects of cloud computing] is really borne out in the academic side.”

Apple Keeps Grip on App Store Purchases

The New York Times’ report that Apple declined to approve the Sony Reader e-book app because in-app sales wouldn’t go through Apple sparked much hand-wringing in tech circles. Many felt Apple’s move would encompass not only the Sony Reader app, but also Kindle and Nook apps for the iPad, iPhone, and the iPod touch.

Then, blogger John Paczkowski of the Wall Street Journal reported an official statement from Apple claiming no change has been made to its guidelines for developers, but that it will now require apps to offer customers the ability to purchase items both outside the app and within the app.

The change is already in place for customers who buy through iTunes, allowing Apple to earn a cut for facilitating the purchase without forcing all content to be bought through iTunes. This means Amazon, for instance, can still sell content through its web site or Kindle device, but iOS Kindle app users will have to sync purchases to their iPhone, iPod touch, or iPad and Apple will get a cut of the proceeds.

The question now is how will Amazon, Barnes & Noble, and Sony respond? It’d be hard for a company such as Amazon to back away from the iOS platform now, particularly with its “Buy Once, Read Everywhere” promotional campaign. It would also be difficult to build a new sales site that allows customers to buy both from Apple and Amazon, or from Apple alone.

Sony posted a note on its web site saying it’s trying to find other ways to work with Apple, including avoiding the App Store commission altogether.

Apple and News Corp to create digital newspaper for iPad only

According to a posting on Mashable.com, Apple and News Corp are preparing to launch The Daily, a news publication that will only be available via an app on the iPad. The publication is expected to launch in early 2011 and could provide consumers with a new type of reading experience that incorporates video and utilizes the iPad’s sophisticated technical capabilities. This could give the publication capabilities beyond what other newspapers and websites currently offer.

Free e-books and textbooks on iTunes U

Apple’s iTunes U currently offers free lectures and courses, and now it will also offer free digital textbooks and e-books. According to an article from Wired Campus, The Open University has added 100 interactive e-books to iTunes U and plans to add an additional 200 e-books before the end of the year. Rice University has also added 18 free textbooks from its open education project called Connexions. Joel Thierstein, executive director of Connexions, pointed out that adding the textbooks to iTunes U could help institutions become more familiar with open-education content.

Digital Happenings

While the blog highlights many of the digital happenings affecting our industry, there is often more going on than we have a chance to cover. Here are some links to interesting articles from the past few days.

• Apple sold 4.19 million iPads last quarter bringing its total sales to almost 7.5 million since April. Interestingly, the iPad sales last quarter were greater than the sales for the entire line of Macintosh computers which also hit a record high at nearly 3.9 million units. Some analysts are now predicting that Apple will sell up to 40 million iPads next year.
• According to an article from Adage, Apple has also expanded distribution for the iPad to retailers such as Target, Walmart, Sam’s Club, and Best Buy. Previously, the iPad was available at 300 Apple stores and now it will be available at 8,000 stores across the country.
• A recent survey of students by the Associated Press and mtvU found that 57 percent of students said that life without computers and cell phones would be stressful but 25 percent said it would be a relief.
• An article from The New York Times says that Sharp is scaling back its laptop operations to focus on tablets. Sharp plans to launch 5.5-inch and 10-inch screen Android tablets in December. In addition, Sharp will launch an e-book store that will give users access to 30,000 e-books, newspapers, and magazines. A second article from MacWorld provides more information about the tablets.
• According to a TechCrunch article, Amazon says that it continues to sell more Kindle books than print books. Amazon says that it has sold more than three times as many Kindle books from January to September of this year than it did for the same nine months of 2009. Amazon also says that sales for its latest Kindle device have already surpassed total Kindle device sales from the holiday season last year (October through December 2009).
• A recent article from Publishers Weekly discusses the challenges associated with formatting e-books.