BNet had an interesting piece a couple months ago on 6 ecommerce strategies Amazon uses that other retailers should adopt. Most of these effect discoverability of the store's products within search engines -- part of SEO or search engine optimization strategies. (Yes, yet another type of technology-based strategy with real business implications for you to think about). No surprises in the list from the article, but something for stores to think about as they evaluate their own e-commerce tools:
1. Let your customers help keep your website fresh
2. Get more control over your listings in Google
3. Win on long-tail key phrases
4. Make it easy to find things
5. Personalize the experience
6. Anticipate customers' questions
All good topics and strategies to improve customer engagement (#1), improve visibility to customers (#2-4), and improve the customer experience (#4-6).
Showing posts with label ecommerce. Show all posts
Showing posts with label ecommerce. Show all posts
Wednesday, March 16, 2011
Saturday, February 12, 2011
E-tailers Ready to Increase Tech Budgets
Online retailers are making plans to increase their technology budgets this year, according to Forrester Research’s 2011 Online Retail Technology Investment Outlook, which polled 63 U.S. e-tailers about their technology investment priorities for the year.
Integration with back-end systems for order management and accounting systems was the leading priority, up to 63.5% from 31.6% a year ago. More than half of the respondents are considering investment in mobile commerce, while another 24% plan to upgrade their e-commerce platforms in the next 18 months.
Site usability and design are another area of importance, with 70% of the e-tailers responding saying it will be an area of concern for 2011.
Integration with back-end systems for order management and accounting systems was the leading priority, up to 63.5% from 31.6% a year ago. More than half of the respondents are considering investment in mobile commerce, while another 24% plan to upgrade their e-commerce platforms in the next 18 months.
Site usability and design are another area of importance, with 70% of the e-tailers responding saying it will be an area of concern for 2011.
Thursday, January 20, 2011
Mobile retailing blueprint
The National Retail Federation (NRF) has come out with version 2.0 of the Mobile Retailing Blueprint. This is a product of NRF's mobile retail initiative and was produced with input from a range of retailers, vendors, analysts and standards organizations. It details both opportunities for consumers and retailers and provides retailers with concrete examples and useful information for crafting a mobile commerce strategy.
The NRF's mobile retail initiative aims to serve as a "catalyst for mobile-inspired innovation that enhances the retail shopping experience and improves internal business processes." In addition to providing definitions and simple examples, the document provides a number of lessons learned and best practices from current adopters of mobile commerce technology.
With mobile commerce becoming more common in the higher education environment, and globally, retailers (particularly collegiate retailers) would be well advised to peruse the document or begin thinking about a mobile strategy for both commerce and content. With changes in the collegiate retailing environment, this could be viewed as "one more thing" on top of crafting social networking strategies, content strategies, device strategies, and other issues. Like those others it will be increasingly difficult to remain viable in the future without thinking about some of the associated challenges and begin formulating some strategy.
The NRF document is a good place to start. As we move through 2011 and into 2012, NACS and some of its subsidiaries (particularly NACS Media Solutions) will also begin to offer more education and information to help stores with the opportunities and challenges ahead.
The NRF's mobile retail initiative aims to serve as a "catalyst for mobile-inspired innovation that enhances the retail shopping experience and improves internal business processes." In addition to providing definitions and simple examples, the document provides a number of lessons learned and best practices from current adopters of mobile commerce technology.
With mobile commerce becoming more common in the higher education environment, and globally, retailers (particularly collegiate retailers) would be well advised to peruse the document or begin thinking about a mobile strategy for both commerce and content. With changes in the collegiate retailing environment, this could be viewed as "one more thing" on top of crafting social networking strategies, content strategies, device strategies, and other issues. Like those others it will be increasingly difficult to remain viable in the future without thinking about some of the associated challenges and begin formulating some strategy.
The NRF document is a good place to start. As we move through 2011 and into 2012, NACS and some of its subsidiaries (particularly NACS Media Solutions) will also begin to offer more education and information to help stores with the opportunities and challenges ahead.
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