Ebooks' Real Impact on the Book Publishing Market: 2009 – 2011

The Aptara studies on ebooks in the past couple years have been interesting.  On Sept 20th the company will offer a free webinar that covers results, trends, and best practices of ebook publishers as uncovered over the past two years in a multi-survey series.  Survey findings will be presented.

While oriented toward publishers, this session should be of interest to stores as well.  It should reveal some of the challenges facing our supply chain partners (i.e., publishers) relative to digital, and give some insight into where they are and where they are headed.  This session will also include experts from both the US and Europe, which I think will add an interesting dimension to the discussion. 

Webinar on Effective Communication in Higher Education

On Tuesday, November 9th, Platt Retail Institute will be holding a webinar to discuss the results from their study on communication effectiveness in higher education. The webinar will include a discussion about the most effective communication methods and how digital technologies can improve the flow of information on college campuses.

In an email about the webinar, Steven Keith Platt, PRI Director and Research Fellow, noted, "Our research study found that 97 percent of students prefer to receive information via digital channels, rather than from non-digital sources. Overall, text messages were found to be the most effective distribution channel, followed closely by digital signage."

For those interested in attending, you can sign up here.