Coming up in February the Book Industry Study Group (BISG) will be hosting a half-day conference in NYC entitled What College Students Think: Making Information Pay for Higher Ed Publishing. The focus will be on the changing needs of college students around course materials.
Julie Traylor (who leads OnCampus Research for NACS) and I will be presenting. However, in addition to speakers, the event will feature an exclusive preview into the findings from BISG's recent student survey: Student Attitudes Toward Content in Higher Education. The survey provides a new look into how students currently enrolled in 2-year, 4-year and for-profit institutions perceive and use different types of educational materials in their course of study.
Kelly Gallagher, Vice President of Publishing Services for Bowker commented that "The timeliness of this event, and the relevance of the data presented, will help academic publishers walk away with tangible insights into these areas." The same is likely true for those of us working in the college store industry, or using textbooks in the classroom.
I hope to see some of you there, and we will report back.