On Friday, Amazon announced that consumers can now give Kindle e-books as gifts to anyone with an e-mail address. Consumers that do not own Kindle devices can download the free Kindle app to their PC, Mac, Apple, Blackberry, or Android devices to read the e-books.
Russ Grandinetti, Vice President, Amazon Kindle, noted, "We are thrilled to make it easier than ever for our customers to give their favorite Kindle book to a friend or family member as a gift. We're making this functionality available in time for the holidays to offer an easy, stress free holiday shopping option for anyone - not just Kindle owners."
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