According to an announcement on Amazon’s website, later this year it will introduce an e-book lending program for Kindle users. Users will be able to loan an e-book to a friend that uses a Kindle device or the Kindle app. The loan period will be for 14 days and the lender will not be able to read the book during that time. The announcement notes that publishers and rights holders will determine whether or not their titles are available for lending. Barnes & Noble has a similar lending program in place for its Nook device.
Amazon also announced that it will make Kindle newspapers and magazines available for reading on the Kindle apps. This functionality will be available for Apple devices initially and for Android devices or other apps in the future. This functionality may encourage users to stay within the Kindle app for all of their reading on various devices.
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