The Facebook Mall & Retail Trends

Working through my email archives this week and I came across this message from Karen Hernandez at Normandale Community College Bookstore. She wrote:

I thought this was an interesting article about shopping and setting up a store on facebook. Might be something that stores should think about doing soon while it is still free. If you read the entire article in “All Things Digital” it appears to be something that would be attractive to students when they find out about it.

This piece relates to another story from All Things Digital that has been sitting in my archives for a while. That story was on retail technology trends in 2010 that will change the way consumers shop: mobile, social, and local. Here is an excerpt:

Mobile: There’s definitely an app for that. As smartphones go mainstream, savvy shoppers use apps to price-check and read reviews of products in the store.
Result: Retailers watch in horror as shoppers leave their stores empty-handed and drive across town to another store or go online to order a different or cheaper product.

Social: Friends and social circles influence purchase decisions through the rise of Facebook and Twitter. Users check in on apps, such as Foursquare and shopkick, for discounts and incentives.
Result: Retailers who don’t bone up on their social media skills may miss out on generating conversations across the Web that result in online sales or traffic to their stores.

Local: Advertising begins shifting to Groupon and LivingSocial, as group discounting and daily deals gain popularity.
Result: At least initially, these deals have been successful at locking in sales for local stores and restaurants looking for a bump in visitors.

The story goes on to discuss what various retailers are doing in each of these areas with ideas for driving traffic or changing business practices. The world of retail is changing--time for folks to get on board.

Move toward digital series

The Textbook Guru blog has begun a new series on the "Move Toward Digital." The series includes guest posts, interviews and the author's view point on the every changing world of education and the move from physical books to digital.

Here are some of the initial postings in the series:

- Consumer Trends and Drivers toward e-Textbook Adoption
- Four Obstacles to Overcome Before Digital is Universally Adopted
- How the Internet is Changing Education (Infographic)
- The Status of Math in the United States, and the Classroom of Tomorrow

Perceptive Computers and Educational Technology

Adaptive software capable of "theory of the mind" intelligence was the topic of a recent keynot at the International Society for Technology in Education. As reported in Education Week, the keynote by molecular biologist John Medina proposed applications that could "be capable of involuntarily detecting student confusion, determining what the student's learning gap is and adjusting instruction accordingly. This could be done both by analyzing student work in a program, but also by computer recognition of facial expressions and physical behaviors."

Medina also questioned the ethical or cultural implications of such technology where the computer could detect whether a student is bewildered or inspired, or if an individual has innate ability for things like teaching. Self-paced learning and comparable technologies are already under development in the digital course materials space, and adaptive learning is almost certain to be an important part of the digital learning landscape by the end of this decade. The question, Medina posed, is whether the use of such technology could be used to harm as much as help students in the future.

EBook numbers rise

According to AAP figures ebook sales for trade books continue to rise, now accounting for just under 19% of all trade sales (from reporting publishers) in April, and 22.1% of reported sales for the first quarter. Even with growth in ebook sales, overall sales in trade were down by just over 10 percent from the prior year.

Where have all the readers gone?

Wake Forest Profs Trying to Reinvent the College Textbook

Research has shown humans learn best when they put facts together in an order that makes sense to them. Now, a pair of professors from Wake Forest University is trying to turn that concept into a digital biology textbook call BioBook. The effort is based on the free, open-source learning management system Moodle, according to an interview with one of the authors in Campus Technology.

BioBook is being created in HTML5 and set up so students can see information on the left-hand column of the screen and track their progress on the right. It will also be available online and in a mobile format while allowing the ability to type notes.

A pilot program with 10% of the students at four schools using the text will begin in the fall. Results produced by the 10% using the digital textbook will be ultimately compared to the 90% who didn’t use it.

“There are other digital textbook initiatives underway at other colleges, although most involve taking existing, linear books and making them digital. BioBook, on the other hand, is truly digital from its roots,” said Jed Macosko, an associate professor of physics at Wake Forest who teamed with senior biology lecturer, A. Daniel Johnson, on the project.

EduTone's Android tablet for K-20 education

In a press release last week, EduTone announced new developments for their Android-based tablets. EduTone seeks to distinguish its tablet devices by making them more directly focused on the education market. The devices have security mechanisms built in to support CIPA (Children’s Internet Protection Act) and enable easy but secure connection to school-based applications. The device will now also come bundled with a number of other peices of software designed for education. An interesting aspect of their product offering is that they offer a lower-cost device coupled with a subscription based service for educational content. Like phone companies with smart phones, it is likely the subscription piece where they plan to build enough earnings to subsidize the cost of the device. Regardless, with the departure of the Kno from the landscape, and rumors that the Entourage Edge has or may soon follow, the EduTone line of educational tablets may still face stiff competition in the marketplace.

POD's tipping point approaches

A recent Publisher’s Weekly article (available only to subscribers) discusses Print-On-Demand (POD) technologies, with particular focus on the Espresso Book Machine (EBM) by On Demand Books (ODB). The simplified concept behind POD is to enable bookstores to print needed books while eliminating storage stockouts, expanding inventory options while reducing actual physical inventory, and reducing other supply chain costs, thereby reducing total costs while enabling more content sales.

The EBM, which according to the story now retails for $185,000, is one option that bookstores today have to fulfill book orders in-house. ODB CEO Dane Neller says the rise of e-books has contributed to some of the EBM’s success by opening up new opportunities for print. He is also quick to point out that the EBM is not a POD solution, but a sales solution.

In the last year, ODB established a partnership with Xerox. According to Xerox’s first Thought Leadership Workshop about the EBM, many bookstores are using the EBM to compete with Amazon. For some stores, they see the book machine as the “salvation of the neighborhood bookstore,” says Jeffrey Mayersohn of Harvard Book Store. Stores that have book machines are seeing great growth at about 1,000 to 2,000 books per month in some cases.

Other options in the print arena include Hewlett-Packard’s Raptor machine, which has been in testing with three college stores for the last year. A philosophically different approach to the in-store solution, the Raptor could provide EBM with direct competition.

Recognizing that not all stores can invest in an in-store solution at this time, and seeing that there are other challenges to building a successful POD business, NACS Media Solutions (NMS), a subsidiary of the National Association of College Stores, is currently running a pilot program to create a regional POD network that can enable short runs of 1 to larger runs of 1000 or more, with rapid turnaround. The regional approach offsets downtime and will expand to provide printing "close to to the point of consumption" in order to reduce shipping and other supply chain costs. The NMS service will also utilize a cloud-based repository and include other service offerings designed to increase store success at POD.

We will be releasing more information about this program, our partners, and the pilots as we proceed over the next few months. If all goes well, NMS expects to do a soft launch in January, with a full launch expected perhaps as early as next March’s CAMEX.